Blog
Blog
Zgodbe, znanost in zavzetost podjetja Merus
Merus around the World
Merus employees have traveled approximately 80,000 km globally in a single year, visiting diverse locations from ships to oil rigs to plantations, driven by their mission to reduce chemical usage in water treatment syste
Getting Started
This inaugural blog post introduces Merus's journey in customer communication, explaining how the company learned to adapt marketing approaches and redesigned its corporate identity. The post announces the blog platform
Company Philosophy - Social Commitment
Merus emphasizes that respect for business partners, customers, and nature forms the foundation of sustainable success, committing to honest assessments of client needs and environmentally responsible practices.
Schools for Future - the contributions
Merus partnered with Frankfurter Allgemeine Zeitung on an educational competition encouraging students to create social media campaigns about CO2 emissions. The company received 18 creative submissions and held a virtual
Theatre for dementia patients
Dialogtheater e.V. runs a theatrical program called "Dementia Adventure" that brings performances to elderly care facilities. The initiative uses theatre, music, and creative dialogue to engage dementia patients, awaken
Classes for a climate-neutral lifestyle
Merus GmbH partners with Frankfurter Allgemeine Zeitung on an educational competition teaching students about CO2 emissions and climate protection through social media campaigns. The initiative engages thousands of stude
Roots to Sustainability
The author shares personal sustainability practices developed from childhood-including furniture reuse, modest clothing consumption, and photovoltaics-and explains how these principles inform Merus Ring's design as a dur
Review of 2020
Merus reflects on 2020's challenges and achievements, highlighting how the company maintained focus on sustainability and climate-neutral goals despite pandemic disruptions. The organization shares key initiatives and lo
Looking back at 2019
Merus reflects on 2019, celebrating their first year of blogging and global expansion while sharing their commitment to clean water solutions and sustainability initiatives across diverse industries.
(Still) Water is full of Secrets
Water exhibits unusual properties that science continues to discover, from density anomalies to molecular structures. Merus technology harnesses these characteristics for water treatment without chemical additives.
Series: Flexible and yet target-oriented - Scenario based Strategy
The author describes developing a scenario-based communication strategy for Merus that adapts to external environmental changes rather than committing to a single rigid plan. This approach combines strategic planning wit
Series: Strategy well positioned - What added value do strategies offer?
The article explores whether business strategies provide genuine value, particularly for small and medium enterprises. It argues that companies with strategic planning have significantly better survival rates than those
Series: Strategy at Merus - Having & maintaining success
This article examines Merus's long-term success as a small water treatment company since 1996, identifying key advantages of small enterprises such as rapid decision-making and flexibility. The piece explores how Merus h
About Freedom and Self-Made Media - My Master Thesis at Merus
The author describes their dual master's studies at Merus from 2016-2018, focusing on how small-to-medium enterprises operate with flat hierarchies. They developed corporate communications strategies across multiple time
Merus travel - Russia
The Merus CEO shares personal travel anecdotes from business trips to Russia across two decades, contrasting his first visit to Moscow and Yekaterinburg in the early 2000s with a return trip in 2019, highlighting how dra
Merus is going climate-neutral
Merus owner Roland Dworschak announces the company's commitment to climate neutrality, beginning with calculating CO2 emissions across production and distribution. The initiative involves transitioning to renewable energ
Merus is going climate-neutral - Data Collection
Merus details their ongoing climate neutrality project, focusing on data collection across manufacturing, finishing, and shipping operations. The company reports 2019 metrics including 1,132.3 kg total ring weight sold a
Merus is going climate neutral - CO2 footprint
Merus GmbH released its 2019 CO2 footprint analysis, showing 85 tons of CO2 equivalent emissions across all operations. The company plans to achieve climate neutrality through emissions reduction and tree-planting initia
Merus Ring - Made in Germany
The article explores what the "Made in Germany" designation means for Merus, explaining how the label evolved from a British quality-control measure into a globally recognized standard for excellence, and detailing how M
25 years of Merus - The logo
Merus GmbH chronicles its 25-year evolution through logo design changes, reflecting the company's adaptation to market trends while maintaining core values centered on water treatment and oscillation technology.
FAQ - Proofs, Studies, Evidence
The article addresses whether scientific evidence exists for the Merus Ring's functionality, explaining that proof in the scientific sense is impossible but empirical evidence from thousands of installations worldwide de
FAQ - Patents, Rights, Licenses
Merus explains why it chose not to patent its water treatment technology despite having it for 25 years, arguing that the cost and complexity of patent protection outweigh the benefits when consulting expertise cannot be
Photosynthesis - Research between Observation and Development
This article draws parallels between photosynthesis research methodology and Merus's empirical approach to water treatment technology, demonstrating how trial-and-error experimentation is a legitimate scientific practice
Gravity - Why the apple always falls to the ground.
This article explores gravity as a fundamental force we use daily without fully understanding its theoretical basis. It draws a parallel between gravity's mysterious mechanisms and how the Merus Ring technology works in
Social Commitment to Drinking Water
Merus celebrated its 20th anniversary in 2016 by launching a fundraising campaign for Viva con Agua de Sankt Pauli e.V., a German nonprofit dedicated to providing clean drinking water access worldwide through well constr
Social Commitment to Biodiversity
Merus discusses the importance of bees to ecosystems and biodiversity, describing their bee sponsorship initiative with a local beekeeper to support pollinating insects and promote environmental awareness through meadow
Fish die in Lake Max-Eyth, Germany
An artificial lake in Stuttgart experienced a devastating fish die-off when blue-green algae depleted oxygen levels, killing approximately 50,000 fish within days.
Water pipes - The veins of the house
This article uses an anatomical comparison between human blood vessels and home water pipes to explain how the Merus Ring addresses water system calcification and contamination issues.
Blog Series: Empirical evidence - The search for the „Why?“
Merus explores how empirical evidence and real-world testing demonstrate the effectiveness of their water treatment technology, even when the complete scientific explanation remains partially proprietary.